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Articles

Marketing without the surveillance.

Plain-language guides, explainers and opinion for businesses that want to grow and be trusted at the same time.

FeaturedPosition
Consent doesn’t cure it
Why a click on “Accept” doesn’t make handing a customer to an ad platform acceptable to us, and where consent still does its job.
Roland Erich · 7 min read · Draft
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For applicants7 min · Draft
What it costs to stop feeding the ad platforms, and what you get
The honest bill for dropping ad pixels, what you keep, what you gain, and the order to make the change in.
For applicants7 min · Draft
The settings that hand over your customers without anyone deciding to
The defaults and toggles that pass customer data to ad platforms, and where to switch each one off.
Position6 min · Draft
The pixel you can’t see: server-side tracking
Moving tracking to a server hides it from scanners. It doesn’t change where the data ends up.
Law and practice7 min · Draft
The badge replaces the banner
Since February 2026, a UK site that counts visitors without tracking them usually needs no cookie banner.
Guide7 min · Draft
Measuring marketing without following anyone
Geo experiments and marketing-mix models for businesses with real media budgets. No personal data needed.
Guide7 min · Draft
Email marketing without open tracking
Open rates stopped meaning much years ago. Run a good list on counts and outcomes instead.
Position7 min · Draft
Why privacy seals failed before, and what we’re doing differently
Earlier privacy seals failed in predictable ways. How the Standard is built to avoid the same mistakes.
Law and practice7 min · Draft
Surveillance pricing: one price, published rules
Prices set from personal data are becoming regulated. What the law says, and what pledge P-1 asks.
Law and practice6 min · Draft
Leaving takes two steps
Cancel online, in two steps, with no phone call. Why we count steps, and where the law now stands.
Guide6 min · Draft
Customer data and AI at work
The quiet leak isn’t a pixel. It’s staff pasting customer data into personal AI accounts.
Guide7 min · Draft
B2B marketing without intent data
Business buyers are people too. What’s out in B2B, and how teams still build a pipeline.
Explainer6 min · 14 Sep 2026
Hashed isn’t anonymous
Why sending “encrypted” customer emails to ad platforms still counts as handing people over.
Guide7 min · 10 Sep 2026
How to measure marketing without pixels
Campaign links, promo codes, surveys and the humble “how did you hear about us?” go further than you’d think.
Position5 min · 3 Sep 2026
Why we said no to Customer Match
Uploading a customer list feels harmless. Here’s what actually happens on the other side.
Position4 min · 27 Aug 2026
We’re not against marketing. We’re against the quiet part.
Good marketing tells people about something worth having. The problem starts after they buy.
For applicants5 min · 13 Aug 2026
What actually happens in a review
From application to decision, step by step, including the parts people worry about.
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